<?xml version="1.0" encoding="UTF-8"?><rss
version="0.92"> <channel><title>Kadance Creative</title><link>http://www.kadancecreative.com</link> <description>Affordable Solutions for Quality Design</description> <lastBuildDate>Fri, 24 May 2013 12:00:00 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language><item><title>Walmart Taps Mobile to &#8216;Reinvent Capabilities With Mass Appeal&#8217;</title> <description><![CDATA[Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.
]]></description><link>http://www.kadancecreative.com/walmart-taps-mobile-to-reinvent-capabilities-with-mass-appeal/</link> </item> <item><title>IWNY: Nielsen Study to Show How Tweets Boost TV Ratings</title> <description><![CDATA[Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
]]></description><link>http://www.kadancecreative.com/iwny-nielsen-study-to-show-how-tweets-boost-tv-ratings/</link> </item> <item><title>Pinterest Introduces Rich Pins for Better Brand Collaboration</title> <description><![CDATA[Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
]]></description><link>http://www.kadancecreative.com/pinterest-introduces-rich-pins-for-better-brand-collaboration/</link> </item> <item><title>Mobile Payments Company Payvia Acquires LA-Based Mogreet</title> <description><![CDATA[Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
]]></description><link>http://www.kadancecreative.com/mobile-payments-company-payvia-acquires-la-based-mogreet/</link> </item> <item><title>BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign</title> <description><![CDATA[BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
]]></description><link>http://www.kadancecreative.com/bnp-paribas-mixes-twitter-and-tennis-for-latest-ad-campaign/</link> </item> <item><title>ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns</title> <description><![CDATA[ABC executives report that the program will help them see the overall success of their advertising efforts.
]]></description><link>http://www.kadancecreative.com/abc-joins-nielsen-trial-to-measure-effectiveness-of-mobile-apps-in-ad-campaigns/</link> </item> <item><title>GE Celebrates Tech and Science Discovery With Wonderground App</title> <description><![CDATA[GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
]]></description><link>http://www.kadancecreative.com/ge-celebrates-tech-and-science-discovery-with-wonderground-app/</link> </item> <item><title>Financial Services: The Mobile Vertical to Watch</title> <description><![CDATA[Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
]]></description><link>http://www.kadancecreative.com/financial-services-the-mobile-vertical-to-watch/</link> </item> <item><title>Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015</title> <description><![CDATA[The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.
]]></description><link>http://www.kadancecreative.com/mobile-marketing-on-pace-to-surpass-400-billion-in-u-s-by-2015/</link> </item> <item><title>How to Protect Your Twitter Account From Hackers</title> <description><![CDATA[Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.
]]></description><link>http://www.kadancecreative.com/how-to-protect-your-twitter-account-from-hackers/</link> </item> </channel> </rss>
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