As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization, and you need a community-infused nucleus.

A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campaign sponsored by AT&T to advertise its Talk and Surf plan.

The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.

The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel.

The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion.

Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest.

With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.

It's time to start improving mobile ad interaction metrics, particularly doing more to filter out accidental and non-human interactions.

Keeping brands honest through online activism.

Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Facebook CEO Mark Zuckerberg announced Graph Search at the company's new headquarters in Menlo Park, California, today.