Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature.

Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative.

ComScore study found that females comprised a higher share of the time spent on retail destinations.

Do Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share?

The car company hopes to present itself in a new light to a different audience with contest on Pinterest.

Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon.

Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns.

As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.

As you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you responding to the questions they've asked on your Facebook page?

As you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you responding to the questions they've asked on your Facebook page?