Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing.

Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing.

Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable difference in campaign performance.

Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today.

Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today.

Where are these trailblazers today? Was it worth the struggle of going against the grain for so many years?

The first in a series on the trailblazers who pushed toward mobility when most held back.

The first in a series on the trailblazers who pushed toward mobility when most held back.

Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others.

Social TV start-up Miso has launched a new product, Quips, that allows users to select a scene from a TV show, caption it with their thoughts and share their commentary on a Quips feed, or to Facebook and Twitter.