Businesses must balance global-local efforts.

The next time you ignore a tweet or Facebook comment you might regret it.

And three goals for increasing social measurement this year.

And three goals for increasing social measurement this year.

The value of investing in social media can create lasting value for your brand with great effect.

You must understand the bottom-line business goals for your social media marketing and connect those goals with a vision.

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss.

Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.

Managing social within a business framework.