The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos.

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.

Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.

With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.

With just a few minutes of preparation, you can have a few seconds of your customer's attention.

Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.

Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.

Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.

Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations and opportunities.

Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations and opportunities.