Successful products are a company's best marketing tool.

While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.

Six ways marketers can use the up-and-coming service.

The geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with customers.

While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data.

Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?

There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.

The app economy moves in-store.

A device review of the Kindle Fire and what it means to marketers and advertisers.